Over half of your customers are browsing on mobile, so don’t lose them with a clunky site. Your website needs to look great & function seamlessly on phones, tablets, and desktops - it’s non-negotiable in 2025. A smooth mobile experience removes a barrier to customers booking.

Your menu is WHY customers come to your cafe. It needs to be easy to find (minimal clicks), up to date, and mobile-friendly. No PDFs that open weird on your phone. Your menu is such an important asset to display because it’s going to convert online visitors into real customers.

Social proof isn’t just a trend - it’s a psychological trigger that influences buying behaviour. When potential customers see others talking about how amazing your café’s quality, service & vibe is, they’re wayyy more likely to trust you and take action (like booking a table or placing an order).

What is the next step you want your customers to take? Book a table, place an order, or sign up to your newsletter. Your CTA should stand out & be easy to find. The goal is to remove any friction in the customer’s decision-making process, and make it as simple as possible for them to engage with your café - whether that’s online or in person.

When hungry locals are searching for a café, they want to find one NOW. Optimising your website for SEO means you’re going to rank higher on Google, so when people search for "best brunch spots near me" or "great cafes in Brisbane," your café is the one they find. If you’re not showing up in those search results, you’re missing out on valuable foot traffic.

It needs to be easy for customers to reach you. Your contact info (phone, address, email, contact form, socials etc) should be displayed in a prominent place. Bonus points for making sure your location is clear with an interactive map. The easier you make it for people to get in touch, the more likely they are to visit your café or place an order.

Speed is everything. If your website takes longer than 3 seconds to load, it already starts your customer experience off on the wrong foot, and you could be losing customers. In a world of hangry kids and loads of cafes to choose from, people aren’t going to wait for your site to load.

Don’t just show up on search - own it. Claim and optimise your GMB listing, and make sure you're front-and-centre on G Maps and in local search results. It’s like putting a giant "HERE I AM!" sign in front of your café, complete with your hours, location, and what’s on the menu.

Your customers need multiple touchpoints before they’re ready to make a decision. This is where your website and socials work together like a tag team. Link your website to your GMB, Instagram, Facebook, and TikTok so potential customers can interact with your brand across platforms. The more they see you, the more likely they are to take action.