Custom Brand and Logo Design

Your brand is the heart and soul of your business. We’re going to dig deep, define your brand, and deliver an identity that reflects you and your product or service.


Brand strategy & positioning

This is who you are, what you offer the world, and what makes you different. It’s also who your ideal target audience is, where they hang out, what they like to do in their spare time. Combining all of that knowledge, your positioning will determine how you’re going to reach and talk to them.

Naming & tagline

Stuck for an awesome business name or tagline? Let’s get creative! But first, we’ll figure out your brand strategy & positioning.

Mood board

A curated collection of inspiration for you to refer back to when you’re stuck on direction.

Primary logo

This is the main identity your brand will have. We’ll strategically design your brand so it talks directly to your ideal target audience.

Secondary icon

This is a simplified icon that’s used in place of your full logo. Think social media profile pics, watermarks, something that over time will become instantly recognisable.

colour palette

Don’t know the difference between CMYK, RGB and #HEX? We got you. You’ll get your exact brand colour combinations to implement across any design you do in future.

Header & body copy fonts

Hierachy is everything in design. You’ll have open source header and body copy fonts to use across all your marketing collateral for sweet brand cohesion.

brand guidelines

Everything we’ve just mentioned, condensed into a handy PDF. Give this to your printers, suppliers, contractors, basically anyone who works on your brand, and you’ll make sure it remains consistent across the board.

Final logo files

EPS, PDF, JPEG, PNG. You’ll get everything you need and nothing you don’t. All zipped and instantly sent to you via Dropbox or WeTransfer.


Brand Guidelines


From $1500


The Process

  • You fill in the Work With Me form below

  • We’ll schedule a meeting or call to discuss your requirements further in depth

  • Your Client Brief + Terms of Service Agreement is created & signed

  • A 50% deposit is paid to kick-start your project

  • You’ll be sent a scope doc so we can really define your Brand Strategy & Positioning

  • This is when the Naming & Tagline stage comes in (if applicable)

  • We create a Mood Board of design/brand styles that align with your brand

  • You’ll receive 3 x black & white logo + icon concepts to choose from

  • Once your favourite logo is chosen, colour palette variations will be applied

  • Your Brand Guidelines will be created with logo rules, fonts, colour palette & mood board

  • Remainder of invoice is paid

  • Final files are supplied via Dropbox or WeTransfer after final invoice is paid